Tweettronics

We’ entered a new phase where we are getting ready to open up Tweettronics to more users. We want to work with those who want to get the best, most accurate metrics and to provide users with the data and tools needed to measure and improve their efforts to bring attention to their brands, products, and services.

We’ve rolled out a bunch of new features for tracking brands on Twitter, including daily alerts, comparison charts, new trend graphs, and the ability to download data so you can make your own charts.

There’s a new dashboard showing the current and moving averages of key indicators, and highlighting of the most volatile changes.  And there’s new ways to slice and sort and view what’s going on in Twitter.

And we’ve started a 30 day free trial and pricing designed to make Tweettronics a high-value, low-risk decision.

We’re trying out a new feature: Target URL Mentions.   Tweettronics extracts and counts each of the URLs it finds in a tweet, and if it’s a URL from a URL shortening service like tinyurl.com or bit.ly, it will walk the URL and get the target URL.  It will then count up all target URL mentions and present them.

You can correlate the mentions against the actual target page hits to see what sort of return (ROI) you are getting between the mentions and actual URLs being hit.

For instances of such ROI comparisons, see: http://www.pageonepr.com/blog/2009/06/11/using-cost-per-click-for-social-media-roi, and http://blog.socialmediasurfer.com/2009/06/social-media-cost-per-click-analysis.html.

We just added a new feature: the system automatically updates your searches several times a day.  With this, monitoring of brands, products and topic is fully automatic.

You can still do a search update on demand by clicking on the search’s  ’update’ link.