Press Release

When it comes to understanding what people are saying about products, brands or political candidates on social media, there’s no better tool for monitoring Twitter than Tweettronics (http://www.tweettronics.com). The newly updated system provides instant reports and the ability to compare conversations between different geographical locations. It broadens coverage to include Spanish and Portuguese languages. The new release keeps its simple interface while providing public relations and marketing professionals the data they need to measure and enhance their campaigns.

Speed and Latin Languages

“We are the best at getting PR and Marketing professionals productive quickly, and bringing top analytic firepower at a price point attractive to mid-size firms and individual consultants”, said founder Jeffrey Greenberg. “Adding Spanish and Portuguese language analysis to enables PR and marketing professionals to quickly ascertain impact of campaigns in growing Latin segments. And firms based in Brazil, Mexico, and elsewhere can now use our cost-effective Twitter analytics platform for their native language campaigns where before they were constrained to English.” The new system delivers its analysis far more quickly and with improved accuracy. Tweettronics’ unique Key Phrases feature finds the most frequently mentioned phrases within tweets. Key phrase detection means that PR Professionals can quickly find the phrases people are using, rather than just individual words. This provides the knowledge to improve SEO offerings, as the actual phrases in use can be utilized and amplified.

“Customers tell us our product is the easiest to use of all the media tracking products”, says Jeffrey Greenberg, founder of Tweettronics. “We’ve made the product deliver the key information marketing folks need without complications. Simplicity is a core design value.”

Applications for Brand Managers, Campaign Professionals

Tweettronics is seeing the increased use of focused Twitter search for competitive analysis, and to measure the efficacy of campaigns within specific regions. Political consultants use Tweettronics to analyze the electorates’ response to political speech to see if their tropes are catching on. Tweettronics shows the effects of outreach and communication efforts so managers can measure how they figure in the political conversation. “We’ve seen a lot of interest in our tools during the contested Republican primaries, and we expect to see local campaigns of all stripes reach for cost-efficient tracking of public sentiment towards candidates and issues” says Greenberg.

Tweettronics’ new release brings unmatched understanding of what the populace is saying, with the ability to focus on a single geographic area. This enables analysis of sentiment in a particular region, excluding all other voices. The company provides whitepapers on using its product for competitive brand analysis and for establishing the value of tracking Twitter conversations in promotional campaigns.

Offer to PR and Marketing Bloggers

The company is offering a month of free service to bloggers who write for PR and marketing professional audiences and who would like to blog about Tweettronics. Bloggers can apply for this by contacting support@tweettronics.com and registering information about their blogs.

About Tweettronics

Tweettronics provides sophisticated analysis of Twitter for use in improving marketing messages. It has been providing such information since the earliest days of Twitter.

Tweettronics is focused on providing social metrics to PR agencies, marketing organizations, political campaigns and other organizations.

Founded in 2009 by Jeffrey Greenberg, Tweettronics has grown organically without venture capital . The business has a laser focus on serving customers’ needs through the application of big-data technology to social media.

For more information please visit http://www.tweettronics.com or follow us on Twitter @Tweettronics

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When you create a search, you can also simply by click on a map to focus your search on a particular area.  A convenient slider adjusts the size of the area of interest.  Tweets from with that area are obtained.  If a tweet is lacks geographic information, the location of the tweet’s author is used instead.

Tweettronics proides searches by location

Now you can explore the interests of users within a particular area.  For instance, we discovered that within the San Francisco Bay Area, people who spoke about organic grocer Whole Foods also had a lot of interest in Ramadan.  Who knew?

And search results can be compared to each other from the Dashboard.  For example, you can see how people who mention Coca Cola differ between New York, London, and Sao Paolo.  From the Dashboard, you can compare as many searches as you need.

To find the feature, you will find a new button on the Dashboard for the Search Archive.  Type a search term to locate data in the archive, and when you find a match, add the search to your Dashboard.  There can be alot of data, so this might take some minutes.  But you will soon have the data you need to serve your clients.

We are continually adding data, so let us know of brands and terms that are important to you!

Look for the “Download” link on each of the search results tabs.

There’s a couple of limits: your search has be under about 6000 tweets / day or 9000 tweets in the total download period. Contact support if your needs exceed that and we can offer you some options.

And if you’re tracking brands and products that get alot of traffic, then you will not be bothered with these notices.

We have just made available a new feature, modifying sentiment.  This lets you modify, en-masse the sentiment of texts to suit your purposes.

As you may know, computing the sentment of a text is difficult. And people will disagree amongst themselves as to what the sentiment of a text is. It can depend on context and on interpretations of meaning in language.  We don’t always get it right, or they way you want it.  So we’ve provided this capability so that you can adjust the sentiment of texts.

You will find this feature on the Tweets tab by clicking on the the Modify Tweet Sentiment link.  To modify tweets, you first filter the Tweets to find all those you want to modify.   Once you have filtered down the results, you select the sentiment you wish them to have: positive, negative, or neutral.

Filtering Texts

We also have provided an enhancement to the Tweets Tab to allow you to view just the Tweets that match some text you are interested in. In effect, you can filter the Tweets to just find you are interested in.

You will find a new text box on the Tweets Tab where you can enter a text to filter on.

A further cool and unique part of this features is that Tweettronics provides phrases that are common amongst positive tweets and amongst negative tweets. So you can quickly see what most common and negative phrases are.

Together with our Key Word Detection, our Key Phrase Detection provides useful texts that can be used in search engine optimization (SEO), ad generation, and PR texts.

Technically, we are experimenting with this feature as the discovery of common phrases amongst large quantities of text/tweets in a small amount of time is a technical challenge.   As always, we’d like you to try it out and engage with us in improving it.

Tell us what you think!

Also included are a set of smaller site improvements and fixes.

You can look forward to a set of important new features coming up soon.