New Feature: Tweets by Location

In response to customer requests we have added the ability to focus a search on a particular geographic location.  What that means is that you can obtain Tweets from a particular place to learn about the behavior of people in that area, and you can compare what you find with similar searches in other areas.

When you create a search, you can also simply by click on a map to focus your search on a particular area.  A convenient slider adjusts the size of the area of interest.  Tweets from with that area are obtained.  If a tweet is lacks geographic information, the location of the tweet’s author is used instead.

Tweettronics proides searches by location

Now you can explore the interests of users within a particular area.  For instance, we discovered that within the San Francisco Bay Area, people who spoke about organic grocer Whole Foods also had a lot of interest in Ramadan.  Who knew?

And search results can be compared to each other from the Dashboard.  For example, you can see how people who mention Coca Cola differ between New York, London, and Sao Paolo.  From the Dashboard, you can compare as many searches as you need.

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Explore posts in the same categories: New Features, Twitter Metrics

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