Tweettronics Adds Increased Speed, Broader Language Coverage, and Geographic Focusing to their Leading Twitter Monitoring Platform

Posted May 21, 2012 by Tweettronics
Categories: Press Release
Tags: , , , ,

Newly updated social media monitoring tool offers speed and greater usefulness for PR, Political, and Marketing professionals.
San Francisco, California  May 07, 2012

Press Release

When it comes to understanding what people are saying about products, brands or political candidates on social media, there’s no better tool for monitoring Twitter than Tweettronics (http://www.tweettronics.com). The newly updated system provides instant reports and the ability to compare conversations between different geographical locations. It broadens coverage to include Spanish and Portuguese languages. The new release keeps its simple interface while providing public relations and marketing professionals the data they need to measure and enhance their campaigns.

Speed and Latin Languages

“We are the best at getting PR and Marketing professionals productive quickly, and bringing top analytic firepower at a price point attractive to mid-size firms and individual consultants”, said founder Jeffrey Greenberg. “Adding Spanish and Portuguese language analysis to enables PR and marketing professionals to quickly ascertain impact of campaigns in growing Latin segments. And firms based in Brazil, Mexico, and elsewhere can now use our cost-effective Twitter analytics platform for their native language campaigns where before they were constrained to English.” The new system delivers its analysis far more quickly and with improved accuracy. Tweettronics’ unique Key Phrases feature finds the most frequently mentioned phrases within tweets. Key phrase detection means that PR Professionals can quickly find the phrases people are using, rather than just individual words. This provides the knowledge to improve SEO offerings, as the actual phrases in use can be utilized and amplified.

“Customers tell us our product is the easiest to use of all the media tracking products”, says Jeffrey Greenberg, founder of Tweettronics. “We’ve made the product deliver the key information marketing folks need without complications. Simplicity is a core design value.”

Applications for Brand Managers, Campaign Professionals

Tweettronics is seeing the increased use of focused Twitter search for competitive analysis, and to measure the efficacy of campaigns within specific regions. Political consultants use Tweettronics to analyze the electorates’ response to political speech to see if their tropes are catching on. Tweettronics shows the effects of outreach and communication efforts so managers can measure how they figure in the political conversation. “We’ve seen a lot of interest in our tools during the contested Republican primaries, and we expect to see local campaigns of all stripes reach for cost-efficient tracking of public sentiment towards candidates and issues” says Greenberg.

Tweettronics’ new release brings unmatched understanding of what the populace is saying, with the ability to focus on a single geographic area. This enables analysis of sentiment in a particular region, excluding all other voices. The company provides whitepapers on using its product for competitive brand analysis and for establishing the value of tracking Twitter conversations in promotional campaigns.

Offer to PR and Marketing Bloggers

The company is offering a month of free service to bloggers who write for PR and marketing professional audiences and who would like to blog about Tweettronics. Bloggers can apply for this by contacting support@tweettronics.com and registering information about their blogs.

About Tweettronics

Tweettronics provides sophisticated analysis of Twitter for use in improving marketing messages. It has been providing such information since the earliest days of Twitter.

Tweettronics is focused on providing social metrics to PR agencies, marketing organizations, political campaigns and other organizations.

Founded in 2009 by Jeffrey Greenberg, Tweettronics has grown organically without venture capital . The business has a laser focus on serving customers’ needs through the application of big-data technology to social media.

For more information please visit http://www.tweettronics.com or follow us on Twitter @Tweettronics

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New Feature: Tweets by Location

Posted August 15, 2011 by Tweettronics
Categories: New Features, Twitter Metrics

In response to customer requests we have added the ability to focus a search on a particular geographic location.  What that means is that you can obtain Tweets from a particular place to learn about the behavior of people in that area, and you can compare what you find with similar searches in other areas.

When you create a search, you can also simply by click on a map to focus your search on a particular area.  A convenient slider adjusts the size of the area of interest.  Tweets from with that area are obtained.  If a tweet is lacks geographic information, the location of the tweet’s author is used instead.

Tweettronics proides searches by location

Now you can explore the interests of users within a particular area.  For instance, we discovered that within the San Francisco Bay Area, people who spoke about organic grocer Whole Foods also had a lot of interest in Ramadan.  Who knew?

And search results can be compared to each other from the Dashboard.  For example, you can see how people who mention Coca Cola differ between New York, London, and Sao Paolo.  From the Dashboard, you can compare as many searches as you need.

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New Feature: Tweet History

Posted March 17, 2011 by Tweettronics
Categories: New Features, Twitter Metrics

We have just released our newest feature: Twitter history.  With it you can jump start your searches for clients with data extending back as much as 90 days.  Considerably more than Twitter’s 7 days of search history, you can now provide better historical data to you clients, and win over new accounts by providing better insights at the get go.

To find the feature, you will find a new button on the Dashboard for the Search Archive.  Type a search term to locate data in the archive, and when you find a match, add the search to your Dashboard.  There can be alot of data, so this might take some minutes.  But you will soon have the data you need to serve your clients.

We are continually adding data, so let us know of brands and terms that are important to you!

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Download Mania: Download Twitter Reach and Trend Data!

Posted October 25, 2010 by Tweettronics
Categories: New Features, System Update, Twitter Metrics

We work on making the best and most useful charts and graphs possible for Twitter metrics and analytics. But sometimes you need to produce your own charts that suit your style, or you might need to adjust the data, and incorporate your own analysis. So we’ve now enhanced the data we provide for downloading. You can now download Trends, Reach, and Tweet data.  It’s formatted for incorporation into Microsoft Excel or Google Spreadsheets.

Look for the “Download” link on each of the search results tabs.

There’s a couple of limits: your search has be under about 6000 tweets / day or 9000 tweets in the total download period. Contact support if your needs exceed that and we can offer you some options.

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Get an Alert When Tweets Arrive

Posted June 28, 2010 by Tweettronics
Categories: New Features, System Update

If you’re tracking alot of brands and topics with low volumes, where you don’t expect a tweet everyday,  you’d have to keep connecting to us to find out if something is going on.   Now you don’t have to do this.  Instead, with our smart tracking technology, Tweettronics will automatically alert you when a tweet arrives.

And if you’re tracking brands and products that get alot of traffic, then you will not be bothered with these notices.

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Delete Irrelevant Tweets

Posted June 24, 2010 by Tweettronics
Categories: New Features, System Update

We just added a new feature to remove tweets that are not relevant to you.  We’ve provided means to find them and remove them.

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Changing Sentiment and Filtering Texts

Posted June 15, 2010 by Tweettronics
Categories: New Features, Twitter Metrics

Modifying Sentiment

We have just made available a new feature, modifying sentiment.  This lets you modify, en-masse the sentiment of texts to suit your purposes.

As you may know, computing the sentment of a text is difficult. And people will disagree amongst themselves as to what the sentiment of a text is. It can depend on context and on interpretations of meaning in language.  We don’t always get it right, or they way you want it.  So we’ve provided this capability so that you can adjust the sentiment of texts.

You will find this feature on the Tweets tab by clicking on the the Modify Tweet Sentiment link.  To modify tweets, you first filter the Tweets to find all those you want to modify.   Once you have filtered down the results, you select the sentiment you wish them to have: positive, negative, or neutral.

Filtering Texts

We also have provided an enhancement to the Tweets Tab to allow you to view just the Tweets that match some text you are interested in. In effect, you can filter the Tweets to just find you are interested in.

You will find a new text box on the Tweets Tab where you can enter a text to filter on.

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Find Most Common Phrases in Tweets

Posted April 10, 2010 by Tweettronics
Categories: New Features, System Update, Twitter Metrics

We are rolling out a powerful new feature requested by our users: Key Phrase Detection.  This is different than the simpler, though useful, word frequencies (aka word clouds).   Key Phrase Detection provides key insights into what people are saying in the aggregate.  It provides understandable text that can be shared with clients.

A further cool and unique part of this features is that Tweettronics provides phrases that are common amongst positive tweets and amongst negative tweets. So you can quickly see what most common and negative phrases are.

Together with our Key Word Detection, our Key Phrase Detection provides useful texts that can be used in search engine optimization (SEO), ad generation, and PR texts.

Technically, we are experimenting with this feature as the discovery of common phrases amongst large quantities of text/tweets in a small amount of time is a technical challenge.   As always, we’d like you to try it out and engage with us in improving it.

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Tell Me the Good and the Bad

Posted March 15, 2010 by Tweettronics
Categories: New Features, System Update
Tags: ,

Based on user suggestion we are releasing a new feature today.  Besides seeing the most frequently mentioned words from all tweets, you now obtain the most mentioned words that are from the positive tweets as well as the most frequently mentioned words from the negative tweets.  This is especially useful when you are working on SEO improvement.

Tell us what you think!

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New Look!

Posted March 2, 2010 by Tweettronics
Categories: New Features, System Update
Tags:

We are pleased to announce that we have just released a new look for Tweettronics.

Also included are a set of smaller site improvements and fixes.

You can look forward to a set of important new features coming up soon.

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