Tweettronics

In response to customer requests we have added the ability to focus a search on a particular geographic location.  What that means is that you can obtain Tweets from a particular place to learn about the behavior of people in that area, and you can compare what you find with similar searches in other areas.

When you create a search, you can also simply by click on a map to focus your search on a particular area.  A convenient slider adjusts the size of the area of interest.  Tweets from with that area are obtained.  If a tweet is lacks geographic information, the location of the tweet’s author is used instead.

Tweettronics proides searches by location

Now you can explore the interests of users within a particular area.  For instance, we discovered that within the San Francisco Bay Area, people who spoke about organic grocer Whole Foods also had a lot of interest in Ramadan.  Who knew?

And search results can be compared to each other from the Dashboard.  For example, you can see how people who mention Coca Cola differ between New York, London, and Sao Paolo.  From the Dashboard, you can compare as many searches as you need.

We have just released our newest feature: Twitter history.  With it you can jump start your searches for clients with data extending back as much as 90 days.  Considerably more than Twitter’s 7 days of search history, you can now provide better historical data to you clients, and win over new accounts by providing better insights at the get go.

To find the feature, you will find a new button on the Dashboard for the Search Archive.  Type a search term to locate data in the archive, and when you find a match, add the search to your Dashboard.  There can be alot of data, so this might take some minutes.  But you will soon have the data you need to serve your clients.

We are continually adding data, so let us know of brands and terms that are important to you!

Modifying Sentiment

We have just made available a new feature, modifying sentiment.  This lets you modify, en-masse the sentiment of texts to suit your purposes.

As you may know, computing the sentment of a text is difficult. And people will disagree amongst themselves as to what the sentiment of a text is. It can depend on context and on interpretations of meaning in language.  We don’t always get it right, or they way you want it.  So we’ve provided this capability so that you can adjust the sentiment of texts.

You will find this feature on the Tweets tab by clicking on the the Modify Tweet Sentiment link.  To modify tweets, you first filter the Tweets to find all those you want to modify.   Once you have filtered down the results, you select the sentiment you wish them to have: positive, negative, or neutral.

Filtering Texts

We also have provided an enhancement to the Tweets Tab to allow you to view just the Tweets that match some text you are interested in. In effect, you can filter the Tweets to just find you are interested in.

You will find a new text box on the Tweets Tab where you can enter a text to filter on.